Introducing the Heritage Project at NFW17

Norwich Fashion Week 2017 have received funding from the Heritage Lottery Fund to recreate the past through the medium of fashion.

Working with Makers Month to explore the rich heritage of Norwich’s textile industry to develop heritage making skills, NFW will create a website gallery of Norwich people and the clothes they have made through the ages.

In addition to arranging and marketing the Heritage events it has been my role to create, write and publish all Heritage related articles on norwichfashion.co.uk

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NFW17 FASHION EXCESS ANNOUNCING EKKAH (BOOKING PERFORMERS)

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One of the elements of my role as the Show- Co-ordintaor for Fashion Excess is booking the bands/live performance acts. In order to fulfil this requirement booking agents have to be approached (in this case 13 Artists), available acts are put forwards, the bands reach/marketing potential and event suitability are assessed and then finally we make an official pitch to secure the act/date. Following completion this process this year I was able to secure up and coming artist EKKAH.

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DOES WORK SHADOWING IMPROVE SKILLS, KNOWLEDGE AND ENGAGEMENT? (PART 4)

CRITICAL REFLECTION

A qualitative approach to gaining data worked well, collating student and supporter options via questionnaires allowed me to gather a wide variety of thoughts and feedback, open ended questions gave individuals the opportunity to supply information that may have been missed had a more closed approach been applied. However, by conducting the questionnaire via written response I believe I may have excluded some individuals who would have felt more comfortable discussing their experiences, therefore I believe additional focus groups would have provided me with a broader and richer depth of data.

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DOES WORK SHADOWING IMPROVE SKILLS, KNOWLEDGE AND ENGAGEMENT? (PART 3)

METHODOLOGY

I undertook a Phenomenological approach, one that attempts to understand peoples (in this case participating students and supporters) perceptions, perspectives and understandings of a particular situation (in this case the work experience opportunity).I chose to take this approach over a Positivistic one as I will be using a small sample and collected qualitative rather than quantitative data. Quantitative must be objective and statistically valid. Simply put, it’s about numbers, objective hard data. I will be Continue reading “DOES WORK SHADOWING IMPROVE SKILLS, KNOWLEDGE AND ENGAGEMENT? (PART 3)”

NFW – THE MINI MAG

The Norwich Fashion Week Mini Mag is released every year in the run-up to NFW in conjunction with Archant. The magazine acts as an informative guide to shows, events and educational offerings of the week. Distribution is spread across the main Norfolk region with 11,000 copies are printed. 5,000 copies are delivered to a targeted demographic/market via Norwich Resident magazine.The remaining magazines are distributed to shops and businesses supporting and taking part in NFW17 and will be available at all shows throughout the week.

(Fashion Excess Pages NFW Mini Mag 2017)

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NORWICH FASHION WEEK @ OPEN

(Original Website Content for “The Home of Norwich Fashion Week” page on http://www.norwichfashion.co.uk)

With OPEN once again providing the perfect backdrop to Norwich Fashion Week we decided to explore the rich history of our incredible home… delving back over 200 years.

The current building, Bank Plain Barclays Bank was erected 1927-30, architects Brierly and Rutherford of York and Edward Boardman of Norwich.

norwich-bank-plain-int-1940s(The Bank circa 1940’s)

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FASHION EXCESS PHOTO SHOOT – BEHIND THE SCENES


As each new year of NFW approaches the creative team endeavour to produce a set of ‘Hero’ shots depicting the key themes and direction of the 5 main shows.

As Show Co-ordinator for Fashion Excess I take on the role of creative Art Direction for the shoot – working alongside my continued collaborator Andi Sapey as photographer.

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